B2B is a monthly publication that provides information from Atlanta's top decision makers to its readers. With an opt-in list of 6,000 recipients, B2B had a good start but, without tracking response rates and click through rates, B2B was losing the opportunity to tailor its campaigns and more effectively reach subscribers. After a two-week review and extensive demo sessions with several providers, the team selected Silverpop for its flexibility, unique tracking and reporting and easy to use interface. After only two months of working with Silverpop, B2B has seen incredible results. The magazine's opt-in list has grown to 10,000 and its campaigns have an average open rate of 37 to 45 percent.
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