| Publisher | Canadian Marketing Association | ||
|---|---|---|---|
| Format | 282.6KB PDF | Date added | 26 Sep 2003 |
| Topics | Spam and E-mail Marketing | ||
| Downloads | 34 | ||
This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and some current best practices used by marketing professionals. Email has rapidly established itself as a powerful platform in today's marketing mix. Email is by far the fastest growing direct marketing medium. Whether for collaborating with colleagues, sending and receiving messages, staying in touch with customers, publishing articles and newsletters, or just about any other communication task, use increases everyday. Today e-mail is part of the marketing mix for many organizations.
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