| Publisher | Connect Direct Inc. | ||
|---|---|---|---|
| Format | 149.4KB PDF, requires Acrobat Rdr 5 | Date added | 21 Apr 2003 |
| Topics | Cost Control - Risk Mgmt., Spam and E-mail Marketing | ||
| Downloads | 107 | ||
Modern corporations have long been accused of focusing on the short-term, to their detriment. Nowhere is this tendency more acute than with technology companies. High-tech organizations have short-term horizons for a number of reasons such as many are private and depend on short-term results to prove viability and therefore ensure their ongoing funding, many are competing in early-stage markets and need to get in front of their competitors quickly before consolidation and attrition occur in the marketplace. This short-term outlook is inevitably reflected in a company's marketing strategy. This paper presents a more cost effective approach to marketing strategy for high-technology companies.
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