| Publisher | Goldstein Group | ||
|---|---|---|---|
| Format | 444.3KB PDF, requires Acrobat Rdr 5 | Date added | 17 Jan 2003 |
| Topics | Spam and E-mail Marketing | ||
| Downloads | 20 | ||
This white paper describes impact marketing. Impact Marketers create efficient, effective lead management programs that "encircle that audience" throughout the buying cycle and afterward as they become customers. Rather than relying on one tactic to reach them, such as advertising, well-rounded programs create balanced initiatives that reach customers at multiple points.
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