| Publisher | SilverPop | ||
|---|---|---|---|
| Format | 205.8KB PDF | Date added | 01 Oct 2003 |
| Topics | Spam and E-mail Marketing, Email | ||
| Downloads | 21 | ||
The history of marketing and direct marketing specifically, is littered with false starts and sudden changes. E-mail marketing is no different and, as of today, it is facing some of the toughest challenges in its brief history. Spam has emerged as the scourge of an otherwise highly effective new medium for direct marketing. This whitepaper examines the impact that deliverability issues have on e-mail marketing, the different ways that legitimate messages are inadvertently blocked, how marketers can help ensure their messages make it to the inbox and an overview of the industry efforts underway to address the problem.
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