As the volume of spam has grown, ISPs have been forced to take extraordinary measures to protect their network and customers. According to AOL, spam is the number one complaint among its 27 million members. The ISP recently announced that it has surpassed filtering 2.7 billion spam e-mails per day. What that means for legitimate marketers is a growing and extraordinarily complex set of hurdles that legitimate messages must get through to reach recipients. This paper teaches how to measure the email deliverability IQ.
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