| Publisher | SilverPop | ||
|---|---|---|---|
| Format | 163.4KB PDF, requires Acrobat Rdr 5 | Date added | 01 May 2002 |
| Topics | Email, Spam and E-mail Marketing | ||
| Downloads | 15 | ||
Permission-based e-mail communications helps in building a trusting relationship with customers and partners. People prefer to buy from those with whom they have a perceived relationship. Strong customer relationships lead to increased customer loyalty, which can lead to growth of customer lifetime value. The paper provides certain points that will minimize the risk of spam and maximize investment in permission-based e-mail, as part of the overall marketing and communications strategies.
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