| Publisher | Epson | ||
|---|---|---|---|
| Format | 227.4KB PDF, requires Acrobat Rdr 5 | Date added | 30 Apr 2003 |
| Topics | Business Management, Business Strategies | ||
| Downloads | 56 | ||
Retail profitability is affected by aggressive competition, increasing globalisation and industry consolidation, more demanding customers, new business models and reduced margins on product lines. To maintain profitability, retailers must aim for better customer service, new revenue streams, reduced costs, improved productivity. An opportunity to meet all these aims exists in the implementation of “Store as a Medium”. A “Store as a Medium” solution is a method of storing, distributing and showing in-store advertising over an IP network. Unlike a legacy VCR solution, this networked solution is providing dynamic multimedia advertising in a new, exciting and cost-effective way. This paper describes “Store as a Medium” in detail.
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