| Publisher | DataFlux Corporation | ||
|---|---|---|---|
| Format | 377.0KB PDF, requires Acrobat Rdr 5 | Date added | 01 Jan 2003 |
| Topics | Database Management, Database Marketing | ||
| Downloads | 199 | ||
Corporations have increasingly come to realize that data is an important corporate asset. Unlike tangible corporate assets, however, it is difficult to place a definitive value on it. In today’s tough economic climate, the lack of a tangible return on investment makes it difficult to fund activities to manage data as a strategic asset. This new white paper from Dr. Claudia Imhoff and Jonathan Geiger of Intelligent Solutions, Inc. explains the importance of data management and the challenges facing companies trying to implement a data management program.
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