Establishing and maintaining a cost-effective operation. Simple answers, such as deploying an e-commerce Web site for every region, may avoid some problems - for example, data representation - but these solutions are difficult to implement and maintain economically. A viable solution for the long term must have the required functions and also be maintainable in a cost-effective manner. This white paper describes how IBM WebSphere Commerce, Version 5.4 helps meet these challenges and enables businesses to extend their reach in a cost-effective way.
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