| Publisher | SAP | ||
|---|---|---|---|
| Format | 329.5KB PDF | Date added | 04 Jun 2003 |
| Topics | Supply Chain Management, EAI, CRM, Strategic Planning, Procurement - Purchasing, Customer Support Services, Service Level Management, Cost Control - Risk Mgmt. | ||
| Downloads | 714 | ||
Over the last decade, a powerful mandate for sustained business productivity has emerged: to design, alter, and combine products and services to profitably and efficiently meet the needs of customers. "Managing demand for the total value maximization of the enterprise and the supply chains" is the "competitive battleground" of the twenty-first century, argues Dr. Hau L. Lee of Stanford University.
This white paper from SAP and the Peppers and Rogers Group explains how companies can meet this challenge and achieve maximum return and competitive advantage by integrating their supply chain management (SCM) and customer relationship management (CRM) processes and systems.
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