It has not been easy for Welch's to track promotion performance and account for promotion expenditures. In 1996, Welch's began to develop a decision support system to bring together information from its J.D. Edwards WorldSoftware financial systems, as well as its data collection and reporting systems - all housed on IBM AS/400 servers - for the purpose of promotional event tracking and retailer deduction management. The challenge was to create an extranet that would be universally accessible, through standard Web browsers, to internal and external users working in diverse computing environments. The solution was found in IBM WebSphere Application Server and IBM DB2 Universal Database.
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