Based in St. Paul, Minn., Extreme Beverage is an exclusive distributor of the fast-growing Red Bull Energy Drink, sold in 70 countries and enjoyed by athletes and others, who tout the drink's ability to increase their concentration, stimulate metabolism and improve performance. An application developed and hosted by consulting and systems integration firm Syntegra is helping Extreme Beverage and other Red Bull distributors meet the productivity challenge. Syntegra's Mobile Delivery Services (MoDS) application, which runs on the HP iPAQ Pocket PC, enables Extreme Beverage account managers to gather real-time sales and marketing data electronically throughout their day.
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