Saudi Iron and Steel Co. (Hadeed), a wholly owned subsidiary of SABIC, the largest non-oil company in the Middle East, was looking for a way to better serve their customers while giving their sales staff more time to focus on new opportunities. In record time, they created a fully integrated system that allowed customers to log on to the company Web site and directly access their customer account information. Now Hadeed not only serves its customers better, but also they are technology leaders in their industry.
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