Mobil Travel Guide risked losing an opportunity to generate Internet revenues, because it couldn’t afford to build or maintain a business system to run an online service. To respond to the shifting preferences of travelers, the company needed to quickly complement its print offerings with a resilient and flexible online electronic service that required minimal up-front investment. Mobil Travel Guide leveraged industry-standard solutions to enter the market with an affordable, online managed IT travel service that integrates seamlessly with external partners.
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