| Publisher | Vignette Corporation | ||
|---|---|---|---|
| Format | 406.1KB PDF, requires Acrobat Rdr 5 | Date added | 01 Sep 2002 |
| Topics | Content Management, Web Development and Design | ||
| Downloads | 16 | ||
This paper shows that by using content management applications to blend rich customer, account, and business data with personalized and dynamic delivery, organizations can achieve what few early Web startups came close to: a profitable and cost-effective Web strategy that helps drive new business, reduces costs, and leverages existing information and IT assets. With content management technologies and a bit of hindsight, it's now possible for organizations of all sizes to effectively create a Web strategy that eliminates the restrictions of legacy systems and databases while producing Web applications and portals that are designed for change.
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