Return on investment (ROI) is the first hurdle to, and the final grade on, content management (CM) investments. ROI forecast have become a required component of virtually every funding request. This paper presents a framework to improve the accuracy of, and increase the confidence in, ROI forecasts for content management investments. An important ingredient in ROI calculations is Total Cost of Ownership (TCO). This paper presents the case that TCO calculations are often incomplete and that these omissions result in inaccurate and unreliable ROI forecasts. A broader approach to TCO, labeled Total Cost of Adoption (TCA), incorporates traditional TCO metrics and accounts for additional factors that influence the cost and ultimate success of adoption, factors that are typically marginalized or ignored. TCA extends each component of a TCO calculation to provide a more comprehensive view on the total investment required to increase the level of confidence in ROI forecasts and to improve a CM investment's return.
Related white papers
How to Choose a Content Management System
A content management system (CMS) helps solve these problems and challenges. Just as the interoffice mail room has been replaced by email systems, a content management system automates the flow...
A Content Creation Process for the Semantic Web
The key idea of the Semantic Web is to annotate web resources with machine interpretable metadata. Based on the metadata, intelligent applications such as semantic portals can be created. Metadata...
Mapping an Innovative Digital Content Management System for GeoPlaneta
GeoPlaneta specialises in creating, packaging and distributing content related to travel, tourism, cartography, maps and guides. In order to position itself within these various new media channels, GeoPlaneta needed a...
Basel II Compliance: Avoid Pitfalls and Drive Incremental Value
Basel II Compliance requirements are complex and demanding but with the right technology solutions, financial services organizations can gain the competitive advantage. This seminar is sponsored by leading providers of...
Turning Over a New Page in the History of Digital Publishing
The Association of American Publishers, Inc. (AAP) is a national trade association of the U.S. book publishing industry. As content goes digital, what are book publishers worried about? At the...
A Guide to Content Charging and Revenue Settlement
With the evermore increase in the delivery of mixed content across mobile networks such as Multi-Media Messaging, Web Content, Video Content as well as voice services and wireless data Serive...
Virtual Worlds for Entertainment Media Worlds
To media companies (in TV, radio, and print), the Internet offers itself as the ideal complement, or counterpart, to their offline presentations. The development of Media Communities (Virtual Media Worlds)...

