Since 1997, SmartMoney.com, a joint venture of Dow Jones & Company, Inc. and the Hearst Corporation, Inc., has become a leader in online financial publishing by revolutionizing the way people use the Web for financial planning and research. The two most important informational needs for SmartMoney.com are to make sure the site is available and performing well and to find out who visits which part of the site. SmartMoney.com chose performance management services from Keynote Systems to ensure the integrity of its site. The solutions provided by both Keynote and WebTrends Reporting Service deliver timely and accurate information while reducing software, hardware and administrative costs. The WebTrends Reporting Service reports have played an important role in helping build SmartMoney.com traffic to its current industry-leading levels.
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