Fry, Inc. designs, develops, builds and hosts some of the world's most-recognized and visited e-commerce web sites. Fry's focus is developing e-commerce sites that not only look great, but more importantly, generate a substantial Return on Investment for its clients. Driven by this objective, the company is committed to the use of metrics that thoroughly analyze the visitor experience in order to improve its clients' web sites. Fry uses WebTrends Reporting Service to analyze site effectiveness, in conjunction with its scenario-based approach to site design and its full-service integration of development and hosting. Fry designers also use WebTrends to understand the process by which users navigate through a site. With WebTrends Reporting Service, Fry has analyzed customer checkout behavior, resulting in a $1.2 million annual increase in revenue.
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