Launched in 1930, FORTUNE is considered by most to be the leading source of business information today. The web analytics product Business 2.0 and FORTUNE used in the past posed two primary challenges. First, the traffic numbers from the former web analytics tool were inflated because it did not automatically filter traffic from intelligent agents such as spiders and robots. Secondly, the editorial teams required timely information to make decisions regarding the content of the web sites. Business 2.0 and FORTUNE decided to switch to WebTrends Reporting. With WebTrends Reporting Service, Business 2.0 has increased the accuracy of their web traffic data, decreasing the web analytics maintenance requirements and enhancing the timeliness of the information being delivered.
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