A leader in the market for respiratory products, Boehringer Ingelheim (Canada) Ltd. (BICL) recognized in late 2000 that it had outgrown its existing sales force automation application. The company had expanded into many new product areas and needed a solution that would enable its sales professionals to more effectively manage territories, plan sales calls, and track data on doctors' prescribing habits. BICL ultimately decided to implement Siebel Pharma, Siebel Systems' market-leading CRM solution for the life sciences industry. With the solution deployed, BICL has seen a 20 percent increase in the number of calls to high-value physicians, greater operational efficiency, and better call planning and reporting.
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