Unilever's Home, Personal Care and Foods products are sold in 150 countries around the world. Already working with Unilever on another project, CMD developed an application for the Palm Vx handheld that allowed the easy collection of in-store data. The solution gave Unilever access to weekly market information, including store size, prices, number of shelf facings, product types, availability of product, product placing and merchandise material. In the two months since the new system was deployed, Unilever has doubled the number of outlets they visit from 5,000 to 10,000, and increased sales. The perception of professionalism also helped develop and improve relationships with the outlet operators.
Did you find this white paper useful?
19 out of 44 users found this white paper useful
Related white papers
802.11n Access Points and Power over Ethernet: Key Considerations
In this 5 page report, you'll discover more about the key technical considerations when making the move to 802.11n. The report provides: ? An overview of PoE ? Information on verifying power...
Practical Considerations for deploying 802.11n whitepaper
There is a lot of confusion surrounding the capabilities and status of the new 802.11n WiFi standard; understandable since the standard is very broad and has been slow to develop. There...
Intel Case Study: Strix Systems Access/One Network
The difference between a Strix Systems Access/One Network and a typical enterprise network is simple: wires or, no wires. Going where only wired solutions have gone before, Strix Systems designed...
Mobility: Make The Case
Welcome to the PDF version of ZDNet's Intel-sponsored Mobility special report.The main theme of the report is the May 2007 launch of Intel's 'Santa Rosa' mobile platform (officially called Centrino...
Bridgewater Systems Enables Midwest Wireless to Expedite Time to Market for CDMA 1x Data Services
With demand for wireless data services growing among its customers and potential revenue from roaming data users in its coverage area going untapped, Midwest Wireless decided to act quickly. Midwest...
Bridgewater Systems Helps Leading Wireless Carrier Deliver Service and Capture Revenue
It was exactly the kind of challenge Bridgewater Systems lives for: help a leading North American wireless carrier introduce, manage access to, and capture revenue from new wireless data services....
Bridgewater Systems and Nortel Networks Partnership Enables Quick Deployment of Prepaid CDMA Solution for Unefon
When one of Mexico's largest telecom providers, Unefon, looked to launch 3G wireless services to its customers, it turned to the experience of partners Bridgewater Systems and Nortel Networks. After...
