Hewlett-Packard uses the combined strengths of SAS and Siebel Systems to meet the evolving needs of its customers, applying a wide range of business intelligence to develop a comprehensive understanding of potential and existing HP clients. The combination of SAS business-intelligence solutions, Siebel call-center software and HP hardware allows employees of HP's North America Customer Relationship Management (CRM) unit to respond quickly to customer inquiries, identify prime targets for marketing campaigns and pinpoint cross-selling opportunities. The CRM unit deployed SAS to enhance knowledge worker productivity in the areas of customer information management, demand generation targeting and segmentation, and customer business analytics. Since HP began using SAS business-intelligence solutions, its call center has experienced vast improvements in its ability to deliver customer profile information.
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