Customer service and technical support seem to be following Moore's Law of computing: Customer expectations are doubling every 18 months. While this may not be exactly accurate, it does describe the reality of customer expectations that customer interaction centers currently face. Companies today not only have to deal with clients' increasing demands for support and service, but they also have to do so over multiple channels. No matter how great call center or help desk is - if they are not offering support on the Web customers are wondering "why"? Is there an intrinsic problem with this company? Don't they know how to help me on the Web? Why am I not offered the convenience of online support? Customers are increasingly seeking out self-service. This paper explains how this can be achieved using Serviceware's Knowledge Management solution.
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