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Innovative Customer-centric Websites Deliver Tailored Content Across All Major Markets

PublisherAccenture
Format HTMLDate added15 Dec 2003
Topics Site Marketing, Web Services
Downloads86

Peugeot is one of the world's leading car manufacturers. To continue to grow, the company realized the importance of gaining uCommerce capabilities through the establishment of a customer-focused website. Peugeot tapped Accenture to help them design, develop and deploy in multiple countries Peugeot.pays-a B2C site that offers a range of services to Peugeot customers including, a state-of-the-art showroom, used car searches, car configuration, dealer contact integration and personalized owners services. The combination of Accenture's knowledge of the automobile industry plus their Internet expertise helped them to build the own uCommerce capabilities quickly. They believe that Peugeot.pays will lend them a real competitive edge.

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