Moving into the 21st Century, Fiat Auto saw a rare opportunity to leapfrog its competitors by being the first automotive manufacturer in Europe to wholeheartedly embrace the Web. Working together, Accenture and Fiat Auto then designed and rolled out all of the necessary processes to integrate the online services into the automakerÂ’s existing back-office operations. The companies developed an easy, step-by-step electronic process that takes car shoppers just to the point of buying a car. At the same time, Accenture worked closely with Fiat Auto to recruit dealers to support the online services and to develop a contract and pricing policy for them. Already, the two online buying services have recorded more than 1.5 million contacts and generated more than 3,000 leads monthly with a redemption rate of about 30 percent for Fiat AutoÂ’s dealers. Today, Fiat Auto is selling cars in a more innovative, efficient and effective way.
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