Today’s e-businesses, companies that conduct business on the Internet, are facing difficult challenges with identity management. Multiple usernames and passwords are not only confusing customers, but agitating them as well. The average customer has at least a dozen passwords to access email, directories, and other affinity sites, but the real challenge is remembering them! E-businesses are inundated with phone calls from customers looking for their key information, eating up valuable company resources.
More than 40 of today’s key organizations have collaborated to provide a standard for managing identities on the Internet in a decentralized manner. Find out how companies such as Novell, American Express and AOL have increased consumer confidence by making online systems easier and more convenient to access.
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