With a client list that includes Microsoft, Intel, Isuzu and Peugeot, Media Planning Group (MPG) places advertising and tracks product awareness for some of the best-known brands in the world. Using advanced analytics from SAS, MPG marketing executives correlate consumer spending with advertising investment and offer post campaign evaluations for their clients. With Customer Relationship Management Solutions from SAS, MPG helps its clients cut through heaps of customer demographics and hundreds of advertising channels to fight media clutter and produce attention-grabbing publicity campaigns across television, magazines, newspapers, outdoor ads and the Web.
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