This white paper presents the IBM "V-pattern of innovation" as a tool for understanding the impact of e-business on any industry. More than simply a new distribution channel or way to cut incremental costs, E-business can be expected to reshape industries. The V-pattern shows how the triangular interaction of three distinct and powerful E-business forces - structural bypass, customer relationship reengineering, and enterprise realignment through value nets - will combine to create a new business environment that stimulates rapid change, fundamentally alters the rules competition and shifts market share.
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