In today’s environment, Web applications are critical to any company’s success. They provide an effective channel for reaching customers, suppliers, partners and employees — and these stakeholders expect and demand high-quality applications. However, even the most advanced testing tools and the best intentions can be stifled without an effective framework in place for planning, executing, and managing the testing process.
The purpose of this paper is to detail best practices in implementing an effective web application testing process that can transform your scarce testing resources into reusable test assets. It also helps to define and discuss the attributes that an “Effective Web Testing Process” requires, based on Empirix’s experience working with more than 3,000 customers over the past seven years.
Related white papers
Taking Full Advantage of Your Online Channel Insights
Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to...
Saving Goliath: Growing a Large Scale Internet Marketing Channel
While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not...
Understanding Influence, and Making It Work For You: A CNET Networks Study
Word of mouth has become a very important tool for marketers, as traditional marketing methods simply don't reach their target audiences with the same effectiveness as they did just a...
Google Advertising Tools: Working With AdSense
Google makes its living from advertising, and the Google AdSense program in particular earns its keep by placing ads in web content. It's therefore not surprising to see AdSense promoting...
Viral Marketing Best Practices
The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus...
What You Need to Implement a Web Marketing Solution
In growing numbers, small and midsized businesses are integrating their traditional marketing operations with online tools and services, in order to expand their options for connecting with current customers and...
eBay Hacks: Withhold Feedback
The biggest flaw (and in some ways, the biggest strength) of eBay's feedback system is the risk of retaliation. One leaves negative or neutral feedback for someone, and they will...

