| Publisher | Internet Performance Marketing (IPM) | ||
|---|---|---|---|
| Format | HTML & PDF | Date added | 01 Oct 2002 |
| Topics | E-fulfillment, Business Strategies, Web Services | ||
| Downloads | 130 | ||
This paper illustrates how to create an effective Internet Marketing strategy for converting the browser to buyer. A superior strategy begins with excellent planning. IPM’s Velocity Methodology is applied in projects with a balance of formal process and quick results techniques. In this thought paper we use a step-by-step example for developing a marketing campaign using our successful IPM Velocity Methodology.
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