| Publisher | Internet Performance Marketing (IPM) | ||
|---|---|---|---|
| Format | HTML & PDF | Date added | 01 Oct 2002 |
| Topics | E-fulfillment, Business Strategies, Web Services | ||
| Downloads | 41 | ||
This white paper explores the Integrated Buying Process and how sellers can leverage the integration of online and offline marketing for effective sales prospecting. It begins by comparing Traditional Marketing activities with Internet Performance Marketing and how buyers respond to them. The principals and objectives are very similar in the offline and online world.
However, the ability to capture information about web visitors allows you to study the buying process more closely in order to fine-tune your online marketing activities to achieve your sales objectives. Actual activity patterns, conversion behavior and direct feedback can provide valuable data for improving the sales and marketing strategies. Different aspects and issues of the offline and online buying process are outlined for close examination.
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