| Publisher | DataMirror Corporation | ||
|---|---|---|---|
| Format | PDF, requires Acrobat Rdr 5 | Date added | 01 Jun 2002 |
| Topics | Call Center - Contact, CRM, Decision Support / DW Front End, Document Management, Electronic Data Interchange, ERP, Business Management, Groupware - Workflow, Project Management, Sales Force Automation, Supply Chain Management | ||
| Downloads | 81 | ||
To truly prosper as an e-business, the organization must become an Extended Enterprise. It must develop a network of relationships encompassing customers, suppliers, partners and their own internal activities. This network must be accessible, interoperable, scalable and efficient. Ultimately, this network will determine the success or failure of the e-business. This network covers all key business functions. Hence, there is a need to integrate the primarily inward facing applications such as Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and legacy systems, with applications that provide outward facing connectivity to suppliers, partners and customers. Central to the proposition of an integrated, all-encompassing network is how the organization defines and implements its Customer Relationship Management (CRM) strategy. CRM is the kingpin of the e-business as it brings together all customer information in one 'virtual' environment, creating a single picture of each customer: who they are; what they buy and when they buy it; how much they have spent in the past; what problems they might have had, and so on.
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