A data warehouse does more than collect data. It reflects a valid and consistent image of the business. The popularity of data warehousing (DW) has, unfortunately, obscured its basic objectives. Many people construct DW systems for simplistic reasons and with unrealistic expectations. Neglecting to establish and maintain credibility in the reported data until it's too late has caused many DW efforts to fail in their early stages. To deal with this credibility crisis, you must grapple with one big question: Does the data warehouse convey a consistent and valid image of your business operations?
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