| Publisher | Mastek | ||
|---|---|---|---|
| Format | HTML & PDF | Date added | 03 Mar 2001 |
| Topics | Customer Support Services, CRM | ||
| Downloads | 67 | ||
“Internet”, “CRM”, “Web”, “eCommerce”, “eCRM”.
....these are aspects of IT that have travelled beyond classification as "buzz words" or a passing trend, to become an accepted part of day-to-day business. In fact, CRM or Customer Relationship Management is one of the fastest growing areas today. But, what exactly is CRM?
The concept of managing relationships with customers is not new. Companies have been interfacing with customers since the beginning of trade. However, the focus has always been to sell the products or services, as opposed to focusing on Customer Retention.
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