Web-based media is one of the most important collateral items a company has if it uses the Internet to promote its image and products, and engage in electronic commerce. The content of the web site defines the corporate image and its presence to customers, employees, business partners, and distributors of its products. The accuracy of the information that is present is crucial to the way viewers perceive the company and its services. Since good ideas often originate spontaneously and from anywhere at any time, it is crucial that these ideas be quickly and easily fed into the web content management process. When it is difficult to do so, or when the process of obtaining the necessary approvals is cumbersome, ideas may either arrive too late to be effective, or they won’t be submitted at all.
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