At the same time the audience of Web users is expanding, businesses are pondering how they can continue to differentiate themselves when selling via the Web and to drive business growth. For many organizations, the answer boils down to branding. The clearest vision comes from a panoramic perspective -- one that spans all aspects of the physical and digital worlds and magnifies brand power.
Every day, the online population looks more like the populace at large. According to survey results published in August 2000, women now comprise over 50 percent of all Internet users.
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