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Databases Toolkit

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e-Mining Myth & Magic: Using Data Mining Successfully

PublisherChinaCTI
Format WORDDate added02 Jan 2000
Topics Data Mining / Analysis
Downloads6

This article introduces some of the ways to move towards your very own data mining solution/business intelligence solution based on your own data culled from transaction systems both terrestrial and Internet based probably housed in a data mart or data warehouse. It will show you how you can better understand your business and support your decision making with actionable information. I will also look at some of the benefits and pitfalls that other have found before they could move forward successfully. Yes there have been failures but this often helped along by overzealous tool sales people and gullible managers looking for a quick fix – these quick fixes just don’t last. You need to understand that data mining is not about tools alone. It is about a way of using intuitive questioning that enables various tools and agents to ferret out what you need. This ferreting accounts for 70-80% of all data mining the rest uses statistical methods, rules engines, and that forever misused term artificial intelligence.

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