Until very recently, almost all software was purchased on a perpetual license basis; buyers paid the one-time fee upfront and used the software for as long as they wished. While there is some value to lifetime ownership, there is much greater benefit to "renting"
or software subscription, and buyers are now pressuring companies to adopt this licensing model.
Both buyers and sellers benefit from subscription licensing. Buyers can begin projects
earlier, because there is a lower ioprice of admission;ln sellers avoid delays caused by
lengthy evaluations. Buyers and sellers have a stronger relationship, because the purchase is not one-time, it is ongoing. Explore the many benefits of subscription licensing described in this white paper, and discover the value in a variety of sample scenarios.
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