Call centers are a by-product of the direct marketing industry, the widespread acceptance of direct marketing as a way of doing business is an important trend to keep track of when developing your European marketing strategy. In reality, several factors define one country as a better choice than another, for a specific company. A good starting point is the number and range of companies that are already operating European call centers in a given country. Assess the commitment of the telecommunications providers to the call center industry. Their commitment will be best reflected in the availability of telecommunications pricing plans specific to call centers and the level of support service.
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