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Network management Toolkit

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Service Creation: Market Overview and Trends

PublisherNetwork Equipment Technologies (net.com)
Format PDF, requires Acrobat Rdr 5Date added02 Jan 2000
Topics Broadband, VPNs
Downloads4

Why will the network be so strategic in the future? Strategic in the way we do business, how we socialize, how we learn. Interestingly, 15 years ago N.E.T. defined access to the network for blue chip corporations as a “strategic weapon ” in a highly competitive world. Similarly, business now and in the future will be won or lost because of a company’s access to networks, particularly the next generation’s broadband network. Winning will be judged on the ability to harness the power of the network wherever you are, as an individual, small company,or major corporation.

In today’s market, executives managing pacesetting service providers are struggling to retain and grow their customer base, while differentiating their services to improve profit margins. For these executives, the race to become the “network of choice ” is already underway. Service providers are in a dynamic state of growth, consolidating to extend their market reach, reduce operating costs, and meet customer demands for a broader range of services. They are building the nextgeneration packet infrastructure capable of scaling and delivering bundled services, integrated billing, service level agreements, virtual private networks (VPNs), unified messaging, and diversified content.

Realizing the strategic benefits and new economics now available to the fully integrated solutions provider requires a fundamental shift to a customer-driven business model — one where services are no longer driven by the limitations of the network but dynamically configured to meet the needs of the individual customer. The service provider can no longer wait 12-18 months to deliver a new feature, and rely on the innovation of equipment vendors to provide their value-added services. The service provider must be able to provide on-demand, differentiated access to content and applications services in the network.

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