| Publisher | Watchfire | ||
|---|---|---|---|
| Format | PDF, requires Acrobat Rdr 5 | Date added | 24 Sep 2001 |
| Topics | Privacy Issues | ||
| Downloads | 12 | ||
The emergence of the Internet and the World Wide Web has provided an unprecedented ability for people to conduct electronic business. However, this real-time connectivity has resulted in significant threats to individual privacy. The same mechanisms that underpin the power of the Web can also be used, sometimes without the user’s knowledge or consent, to collect sensitive information about an individual or their Internet usage behavior.
Powerful data collection techniques, users’ inability to know what is being collected or how to stop it, combined with media exposure of perceived ‘bad actors’ in privacy, have resulted in an increasing lack of trust among web users. In turn, this lack of trust translates into lost revenue.
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