Usability rules the Web. Simply stated, if the customer can’t find a project, then he or she will not buy it. The Web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouse click away. Your competitors are a mere click of the mouse away. The success of your site depends on getting those fickle customers all the way from your home page to the Order button. This white paper is about the importance of taking a user-centered approach to web site design. The focus is on e-business sites, but the message is appropriate for any web site.
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