This whitepaper evaluates e-Catalog management strategies that can help corporations overcome the challenges they face as they attempt expand their businesses via the Internet. These are virtually the same challenges a company might face with their paper catalogs or price lists, however the higher expectations for e-commerce information (instant updates, user personalization, rich content), coupled with the complexities of electronic information (different data formats, transmission protocols, database schemas), can produce unexpected costs and delays that can easily derail a company’s e-commerce initiative. A closer look at each of these issues will help to illuminate the nature of the problem.
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