Internet, intranet, and extranet sites can no longer afford to be static information suppliers. Web sites must be dynamic business applications that enable effective peer-to-peer, business-to-business, and business-to-consumer communications. Technology can make building Web applications fast, but only people empowered to create and manage their own content can make Web applications work.
This paper describes how innovative businesses can combine the strengths of customer relationship management (CRM) and Web content management (WCM) systems to dramatically improve business communications with customers, prospects, and partners.
An integrated solution provides organizations with a personalized Web site experience that combines rich, targeted, dynamically assembled content from the Resolution system with customer information from the CRM database.
Did you find this white paper useful?
22 out of 50 users found this white paper useful
Related white papers
How to Choose a Content Management System
A content management system (CMS) helps solve these problems and challenges. Just as the interoffice mail room has been replaced by email systems, a content management system automates the flow...
A Content Creation Process for the Semantic Web
The key idea of the Semantic Web is to annotate web resources with machine interpretable metadata. Based on the metadata, intelligent applications such as semantic portals can be created. Metadata...
Creating Customer-Focused Portals: Wells Fargo iCEO Portal
With a growing number of online business customers, global banking leader Wells Fargo, wanted to provide an internal unified view of its enterprise information, its customers, and its business. Join...
Mapping an Innovative Digital Content Management System for GeoPlaneta
GeoPlaneta specialises in creating, packaging and distributing content related to travel, tourism, cartography, maps and guides. In order to position itself within these various new media channels, GeoPlaneta needed a...
Digital Archive Transforms News Processes at CNN
Cable News Network (CNN) is a global 24-hour TV news channels in the world. The company recognized that its future systems needed to be able to manage, access and deliver...
Automated Content Migration & Data Collection
Manual Content Migration and Data Collection is labor intensive, error prone and forces the sites to be stagnant during migration. Using web crawlers extracts content in an unstructured format including...
Basel II Compliance: Avoid Pitfalls and Drive Incremental Value
Basel II Compliance requirements are complex and demanding but with the right technology solutions, financial services organizations can gain the competitive advantage. This seminar is sponsored by leading providers of...
