In the past six months, I’ve watched the mindset of my colleagues, business associates and students at the mention of "Collaborative Logistics." They have evolved from an initial curiosity to true belief in its practical application. In a market typically skeptical of dot-com hype and flash, this trend has risen above the fray – led by brick-and-mortar companies and individuals I would never have expected. The bottom line is that Collaborative Logistics is at work, and companies of all sizes and cultures are successfully achieving it.
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