ZDNet UK


Skip to Main Content

  1. Home
  2. News
  3. Blogs
  4. Reviews
  5. Videos
  6. Jobs
  7. Resources
  8. Community

 

ZDNet UK RSS Feeds


Outsourcing Toolkit

Download now

Data Mining Components for Direct Marketing: The Tale of Two DMs

PublisherMegaputer Intelligence Inc.
Format HTMLDate added14 Aug 2003
Topics Outsourcing, Programming Languages, Data Mining / Analysis, Database Marketing, SSL - TLS
Downloads8

The utilization of COM-based Data Mining algorithms at the data modeling step of the integrated Direct Marketing chain serves the needs of all interested parties. Users obtain a flexible architecture of individually purchased, powerful Data Mining algorithms, integrated seamlessly into their DSS. Developers and integrators of vertical applications can hire cheaper VBA programmers to replace their C++ gurus and concentrate on perfecting the user interface, while outsourcing for efficient machine learning components. And developers of Data Mining algorithms can sell their components in a broader market, striking new strategic partnerships with the developers of the best Direct Marketing solutions. Business Intelligence solutions become flexible, easily upgradable, and cost-efficient.

Download now

Did you find this white paper useful?
25 out of 43 users found this white paper useful


  • Trackback
  • Clip Link

Related white papers

Converged Service Delivery: The missing link in achieving business flexibility - Forrester Report

Converged Service Delivery is one of the emerging trends in Service Delivery. Understand from leading industry analysts, Forrester Research, how this model can benefit your business by reading their...


ITIL - Service Approach for Siemens Enterprise Communications

The structure of ITIL is evolving from Version 2 to Version 3; understand how the adoption and application of the ITIL framework can add value to your enterprise, and how...


Protect Your Business with Online Backup: Ten Reasons to Protect Your Data with an Online Backup Service

Many small and mid-size businesses operate with inadequate or incomplete data backup processes that can lead to costly data loss and organizational risk. To learn how your organization can dramatically...


Shopper.com Sharpens Comparative Content with CNET Channel DataSource

Challenge: To focus on developing the editorial content that distinguishes it from the crowd of technology comparison shopping Web sites, Shopper.com needed to automate product data collection without sacrificing quality...


Webcast: Competing in an International Markeplace

David Cahn, a former research director for AMR Research and veteran of the manufacturing industry, presents an insightful look at the "risk versus reward" decision process for manufacturers who are...


AFLAC Migrates Data to Scalable, Open Standards-Based DB2

Based in Columbus, Georgia, AFLAC (which stands for American Family Life Assurance Company of Columbus) has more than 60,000 agents and nearly 4,200 employees. They needed to increase integration to...


Webcast: Should Your Organization Get Out of the Email Business?

Email sounds simple, but it's complex technology that is difficult and time-consuming to manage. So more and more organizations are abandoning their on-premise email systems, and moving to a...


White Paper

Featured White Paper

Measuring the Pain: What is Fragmented Communications Costing Your Enterprise?

In this document, you will discover the results of the largest-ever survey of enterprise and contact center employees. Their workflows reveal the silent but staggering costs of fragmented communications. In fact enterprises with 1000 plus employees could be losing more than ?6 million a year.

Download Now

Other White Papers

High Level Best Practices in Software Configuration Management

When deploying new software configuration management (SCM) tools, implementers sometimes focus on...

Ten Things to Know About Grid Computing on Windows

This Oracle whitepaper offers insights into Oracle Grid. A grid allows a business to add capacity,...

See All White Papers