| Publisher | A.T. Kearney | ||
|---|---|---|---|
| Format | HTML | Date added | 08 Jan 2004 |
| Topics | Business Strategies | ||
| Downloads | 80 | ||
Clearly, there will never be a one-size-fits-all solution for building a successful e-business strategy. What works for a "high brand loyalty" carmaker, may not work for a "low brand loyalty" one. However, embracing the Internet-and its possibilities-and understanding the leading strategies is the first step in creating a tailored solution that will best meet the challenges of the digital economy. This white paper describes the key trends of the new retail landscape and the strategic implications for stakeholders in the automotive industry. It also presents a six-step strategic framework that is applicable not only to automakers, but to all companies in all industries that seek to leverage the opportunities and manage the challenges presented by the Internet.
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