In an era of rapidly falling coordination and interaction costs, such models become increasingly attractive not only for multi-million dollar film projects but for sophisticated products, services and solutions of all sorts. The new models, processes and technologies of collaborative commerce take us far beyond the transactional trading arrangements of the present. They help us envision a future in which dynamic relationships – with customers, partners and others – spark the creation of extraordinary new value and wealth. As procurement efficiencies are realized and egregious forms of waste are eliminated, buyers and sellers will once again turn their attention to creating new value.
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