| Publisher | Montgomery Research | ||
|---|---|---|---|
| Format | HTML & PDF | Date added | 15 Apr 2000 |
| Topics | E-fulfillment | ||
| Downloads | 67 | ||
While presenting and selling products is relatively straightforward on the Internet, product delivery is, as the link between the virtual world and its actual counterpart, the Achilles' heel of e-commerce. Success in Internet retailing depends on effective fulfillment of customers’ needs and expectations. This success requires well-run operations and a facility for making service promises that can be met, and then delivering on those promises.
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